So first of all, let’s set the record straight. It was June 18, 2012, almost two years before WhatsApp got sold to the most profitable advertising network on earth, Facebook Inc. The paradox, though, is that the company would be acquired by the largest digital advertising network after Google in a couple of years. This showed how reluctant they were about advertising as a business model. Remember, when advertising is involved you the user are the product.
Who owns whatsapp application code#
At every company that sells ads, a significant portion of their engineering team spends their day tuning data mining, writing better code to collect all your personal data, upgrading the servers that hold all the data and making sure it’s all being logged and collated and sliced and packaged and shipped out… And at the end of the day the result of it all is a slightly different advertising banner in your browser or on your mobile screen. We knew we could do what most people aim to do every day: avoid ads.Īdvertising isn’t just the disruption of aesthetics, the insults to your intelligence and the interruption of your train of thought.
We knew that we could charge people directly if we could do all those things. We wanted to spend our time building a service people wanted to use because it worked and saved them money and made their lives better in a small way. When we sat down to start our own thing together three years ago we wanted to make something that wasn’t just another ad clearinghouse. Advertising is a broken business model, according to its foundersĪs reported on the WhatsApp blog by its founders Koum and Brian Acton: WhatsApp is a pun on the phrase What’s Up, which started as an alternative to SMS. In a few years, WhatsApp became a hit, and in 20, WhatsApp got $60 million from Sequoia Capital, with the first round of $8 million and the second round of $52 million. In 2009 WhatsApp got its first seed round for $250k. We just wanted to build a product that people used.“ That’s how they managed to build an app that made them show their status, and he added: “ We didn’t set out to build a company. “ It started with me buying an iPhone I got annoyed that I was missing calls when I went to the gym.” Why the Facebook-Jio deal is about transforming WhatsApp into a Super Appīrian Acton and Jan Koum, who had previously spent 20 years combined at Yahoo, founded WhatsApp in 2009.WhatsApp, social commerce, catalogs, and new messaging ad formats.What will the WhatsApp business model look like in the coming years?.Interoperability and products integrations.
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